This book helps CEO's, sales vice presidents, sales managers, human resource managers, entrepreneurs and business owners who are trying to take their organisations to the next level of sales performance through development of best practice sales skills, competencies and sales culture change. Jim Kasper is president and founder of Interactive Resource Group, a 12 year old sales consulting and customised training firm. Mr Kasper has over 22 years of successful record setting experience in direct sales, sales management, sales training and marketing. He has worked with Fortune 500 and smaller organisations in a range of industries and helps business people to effect corporate change but also to leverage their own personal goals.

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