Key Purpose Indicators – Leadership Skills Video

SUCCESS CAN’T BE MEASURED BY KEY PERFORMANCE INDICATORS ALONE. WHAT ABOUT MEANING?

Right now, many organisations are being asked to do more with less.

AI is reshaping roles.
Budgets are under pressure.
And leaders are being pushed to measure everything.

Of course, key performance indicators matter.

But Gallup’s latest research found that only 20% of employees worldwide were engaged in 2025. 

You may have already heard me say that the meaning of life is a life with meaning.

And the same goes for business.

Is your business meaningful for your people?
For your customers?
For your suppliers?
For society?

So how do you measure whether the work itself still feels meaningful?

In this video, I explore what are often called key purpose indicators.

They are the questions that help you step back and reflect on whether the work matters, whether the relationships around it are meaningful, and whether people feel they are making a difference.

Because when we focus only on performance, it becomes very easy to lose sight of purpose.

And if you want to go a little deeper on that front, our guide 10 ESSENTIAL LEADERSHIP SKILLS FOR LEADERS AT EVERY LEVEL is a practical place to start. It explores the mindset and skills that help people lead from any chair and contribute more effectively across the organisation.